Conference Session Tracks

会议分会主题

SESSION TRACKS OF ICT2MA - 27

English

The International Conference on Text Mining for Marketing Applications (ICT2MA - 27) features a diverse range of session tracks designed to cover key research areas, emerging trends and interdisciplinary innovations within the field of Data Analytics,E-commerce,Marketing.

These sessions provide a platform for researchers, academicians, industry professionals and practitioners to present their work, exchange ideas and explore the advancements shaping the future of the domain.

Each track is carefully curated to encourage knowledge sharing, collaboration and meaningful discussion, and is aligned with the United Nations Sustainable Development Goals.

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中文

International Conference on Text Mining for Marketing Applications (ICT2MA - 27) 设有多个分会主题,涵盖重要研究领域、前沿趋势与跨学科创新成果。

各分会主题为研究人员、学者、行业专家及实务工作者提供展示研究成果、交流学术思想、探讨领域发展的平台。

每个分会主题均经过精心设置,旨在促进知识共享、学术合作与深入研讨,并与联合国可持续发展目标(SDGs)保持一致。

提交摘要
可持续发展目标对接

SDGs ALIGNED WITH THESE TRACKS

The session tracks of International Conference on Text Mining for Marketing Applications (ICT2MA - 27) support the following United Nations Sustainable Development Goals through research, collaboration and knowledge exchange.

本次会议的分会主题通过科研、合作与知识交流,支持以下联合国可持续发展目标。

SDG 8: Decent Work and Economic Growth
SDG 8 – Decent Work and Economic Growth
体面工作和经济增长
SDG 9: Industry, Innovation and Infrastructure
SDG 9 – Industry, Innovation and Infrastructure
产业、创新和基础设施
SDG 12: Responsible Consumption and Production
SDG 12 – Responsible Consumption and Production
负责任消费和生产
SDG 16: Peace, Justice and Strong Institutions
SDG 16 – Peace, Justice and Strong Institutions
和平、正义与强大机构
SDG 17: Partnerships for the Goals
SDG 17 – Partnerships for the Goals
促进目标实现的伙伴关系
全部分会主题

ALL SESSION TRACKS

Browse every track scheduled for this conference.
浏览本次会议的全部分会主题。

01
Track 主题
Innovations in Text Mining for E-commerce

This track explores the latest advancements in text mining techniques specifically tailored for the e-commerce sector. Researchers are invited to present their findings on how these innovations enhance customer engagement and drive sales.

SDG 8 SDG 9 SDG 12
02
Track 主题
Sentiment Analysis in Marketing Strategies

This session focuses on the application of sentiment analysis in developing effective marketing strategies. Papers should address methodologies for extracting consumer sentiments from various text sources and their implications for brand management.

SDG 12 SDG 16 SDG 17
03
Track 主题
Natural Language Processing for Customer Insights

This track delves into the role of natural language processing in deriving actionable insights from customer feedback. Contributions should highlight novel approaches to analyzing unstructured text data to inform business decisions.

SDG 9 SDG 12 SDG 16
04
Track 主题
Data-Driven Marketing: Techniques and Applications

This session emphasizes the integration of data analytics in marketing practices. Researchers are encouraged to present case studies and methodologies that demonstrate the effectiveness of data-driven approaches in enhancing marketing outcomes.

SDG 8 SDG 9 SDG 12
05
Track 主题
Social Media Mining for Brand Analysis

This track investigates the use of social media mining techniques to analyze brand perception and consumer behavior. Papers should focus on innovative methods for extracting and interpreting data from social media platforms.

SDG 9 SDG 12 SDG 16
06
Track 主题
Topic Modeling in Market Research

This session is dedicated to the application of topic modeling techniques in market research. Contributions should explore how these methods can uncover hidden themes in consumer feedback and guide marketing strategies.

SDG 9 SDG 12 SDG 16
07
Track 主题
Keyword Extraction for Enhanced Customer Engagement

This track examines the importance of keyword extraction in understanding customer needs and preferences. Researchers are invited to present techniques that improve engagement through targeted marketing efforts.

SDG 8 SDG 9 SDG 12
08
Track 主题
Text Classification for Consumer Behavior Analysis

This session focuses on the application of text classification techniques to analyze consumer behavior. Papers should discuss methodologies that classify customer feedback and reviews to derive meaningful insights.

SDG 9 SDG 12 SDG 16
09
Track 主题
Opinion Mining in Competitive Analysis

This track explores the use of opinion mining to gain competitive insights in various industries. Contributions should highlight techniques for analyzing competitor sentiment and its impact on market positioning.

SDG 9 SDG 12 SDG 16
10
Track 主题
Chat Log Analysis for Customer Service Improvement

This session investigates the analysis of chat logs to enhance customer service experiences. Researchers are encouraged to present findings on how text mining can identify common issues and improve response strategies.

SDG 8 SDG 9 SDG 12
11
Track 主题
Document Clustering for Market Segmentation

This track focuses on the application of document clustering techniques for effective market segmentation. Papers should explore how clustering methods can identify distinct customer segments based on textual data.

SDG 8 SDG 9 SDG 12

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