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Conference Session Tracks

会议分会主题

SESSION TRACKS OF ICABMMT - 27

English

The International Conference on Account-Based Marketing and Marketing Techniques (ICABMMT - 27) features a diverse range of session tracks designed to cover key research areas, emerging trends and interdisciplinary innovations within the field of Marketing,Accounting.

These sessions provide a platform for researchers, academicians, industry professionals and practitioners to present their work, exchange ideas and explore the advancements shaping the future of the domain.

Each track is carefully curated to encourage knowledge sharing, collaboration and meaningful discussion, and is aligned with the United Nations Sustainable Development Goals.

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中文

International Conference on Account-Based Marketing and Marketing Techniques (ICABMMT - 27) 设有多个分会主题，涵盖重要研究领域、前沿趋势与跨学科创新成果。

各分会主题为研究人员、学者、行业专家及实务工作者提供展示研究成果、交流学术思想、探讨领域发展的平台。

每个分会主题均经过精心设置，旨在促进知识共享、学术合作与深入研讨，并与联合国可持续发展目标（SDGs）保持一致。

提交摘要
可持续发展目标对接

SDGs ALIGNED WITH THESE TRACKS

The session tracks of International Conference on Account-Based Marketing and Marketing Techniques (ICABMMT - 27) support the following United Nations Sustainable Development Goals through research, collaboration and knowledge exchange.

本次会议的分会主题通过科研、合作与知识交流，支持以下联合国可持续发展目标。

SDG 8: Decent Work and Economic Growth
SDG 8 – Decent Work and Economic Growth
体面工作和经济增长
SDG 9: Industry, Innovation and Infrastructure
SDG 9 – Industry, Innovation and Infrastructure
产业、创新和基础设施
SDG 10: Reduced Inequalities
SDG 10 – Reduced Inequalities
减少不平等
SDG 12: Responsible Consumption and Production
SDG 12 – Responsible Consumption and Production
负责任消费和生产
SDG 16: Peace, Justice and Strong Institutions
SDG 16 – Peace, Justice and Strong Institutions
和平、正义与强大机构
SDG 17: Partnerships for the Goals
SDG 17 – Partnerships for the Goals
促进目标实现的伙伴关系
全部分会主题

ALL SESSION TRACKS

Browse every track scheduled for this conference.
浏览本次会议的全部分会主题。

01
Track 主题
Innovations in Account-Based Marketing

This track explores the latest innovations in account-based marketing strategies and their implications for businesses. Participants will discuss how these innovations differ from traditional marketing approaches.

SDG 8 SDG 9
02
Track 主题
Measuring Success in Account-Based Marketing

This session focuses on the methodologies and metrics used to measure the effectiveness of account-based marketing initiatives. Attendees will examine case studies that highlight successful measurement and management practices.

SDG 8
03
Track 主题
The Synergy Between Sales and Marketing Teams

This track investigates the collaborative dynamics between sales and marketing teams in the context of account-based marketing. Discussions will center on strategies to enhance partnership and drive business growth.

SDG 8 SDG 9
04
Track 主题
Client-Centric Strategies in Marketing

This session emphasizes the importance of client-centricity in developing effective marketing strategies. Participants will analyze how insights into client needs can shape marketing efforts and improve engagement.

SDG 10
05
Track 主题
Account-Based Marketing in the IT Sector

This track delves into the unique challenges and opportunities of implementing account-based marketing within the IT industry. Experts will share best practices and case studies relevant to technology-driven businesses.

SDG 9 SDG 12
06
Track 主题
Building Reputation and Relationships in Marketing

This session focuses on the role of reputation and relationship management in account-based marketing. Participants will discuss strategies for fostering trust and long-term partnerships with clients.

SDG 16
07
Track 主题
Strategic Account Selection and Targeting

This track examines the criteria and processes for selecting and targeting accounts in account-based marketing. Attendees will learn about segmentation strategies that enhance marketing effectiveness.

SDG 8
08
Track 主题
Integrating Technology in Account-Based Marketing

This session explores the role of technology in enhancing account-based marketing efforts. Discussions will include tools and platforms that facilitate better targeting and measurement.

SDG 9 SDG 12
09
Track 主题
Challenges in Implementing Account-Based Marketing

This track addresses the common challenges organizations face when transitioning to account-based marketing. Participants will share insights and solutions for overcoming these obstacles.

SDG 8
10
Track 主题
The Future of Account-Based Marketing

This session looks ahead to the future trends and developments in account-based marketing. Experts will discuss how evolving market dynamics may shape the strategies and practices of tomorrow.

SDG 9 SDG 12
11
Track 主题
Cross-Industry Perspectives on Account-Based Marketing

This track invites participants from various industries to share their experiences and insights on account-based marketing. The aim is to foster cross-industry learning and collaboration.

SDG 17
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