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Conference Session Tracks

会议分会主题

SESSION TRACKS OF ICBDAMS - 27

English

The International Conference on Big Data Applications in Marketing Strategies (ICBDAMS - 27) features a diverse range of session tracks designed to cover key research areas, emerging trends and interdisciplinary innovations within the field of Data Analytics,Marketing,Business.

These sessions provide a platform for researchers, academicians, industry professionals and practitioners to present their work, exchange ideas and explore the advancements shaping the future of the domain.

Each track is carefully curated to encourage knowledge sharing, collaboration and meaningful discussion, and is aligned with the United Nations Sustainable Development Goals.

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中文

International Conference on Big Data Applications in Marketing Strategies (ICBDAMS - 27) 设有多个分会主题，涵盖重要研究领域、前沿趋势与跨学科创新成果。

各分会主题为研究人员、学者、行业专家及实务工作者提供展示研究成果、交流学术思想、探讨领域发展的平台。

每个分会主题均经过精心设置，旨在促进知识共享、学术合作与深入研讨，并与联合国可持续发展目标（SDGs）保持一致。

提交摘要
可持续发展目标对接

SDGs ALIGNED WITH THESE TRACKS

The session tracks of International Conference on Big Data Applications in Marketing Strategies (ICBDAMS - 27) support the following United Nations Sustainable Development Goals through research, collaboration and knowledge exchange.

本次会议的分会主题通过科研、合作与知识交流，支持以下联合国可持续发展目标。

SDG 8: Decent Work and Economic Growth
SDG 8 – Decent Work and Economic Growth
体面工作和经济增长
SDG 9: Industry, Innovation and Infrastructure
SDG 9 – Industry, Innovation and Infrastructure
产业、创新和基础设施
SDG 12: Responsible Consumption and Production
SDG 12 – Responsible Consumption and Production
负责任消费和生产
SDG 16: Peace, Justice and Strong Institutions
SDG 16 – Peace, Justice and Strong Institutions
和平、正义与强大机构
SDG 17: Partnerships for the Goals
SDG 17 – Partnerships for the Goals
促进目标实现的伙伴关系
全部分会主题

ALL SESSION TRACKS

Browse every track scheduled for this conference.
浏览本次会议的全部分会主题。

01
Track 主题
Innovative Data Mining Techniques in Marketing

This track explores cutting-edge data mining methodologies that enhance marketing strategies. Participants will discuss how these techniques can uncover hidden patterns and insights within large datasets.

SDG 8 SDG 9
02
Track 主题
Predictive Analytics for Consumer Behavior

This session focuses on the application of predictive analytics to forecast consumer behavior and trends. Researchers will present models that help businesses anticipate customer needs and preferences.

SDG 8 SDG 12
03
Track 主题
Business Intelligence in Marketing Decision-Making

This track examines the role of business intelligence tools in shaping marketing strategies. Discussions will center on how data-driven insights can lead to more informed decision-making processes.

SDG 9 SDG 12
04
Track 主题
Customer Segmentation Strategies Using Big Data

This session delves into advanced customer segmentation techniques powered by big data analytics. Presenters will share case studies demonstrating the effectiveness of tailored marketing approaches.

SDG 8 SDG 12
05
Track 主题
Optimizing Marketing Campaigns with Data Analytics

This track focuses on the optimization of marketing campaigns through data analytics. Participants will explore methodologies for measuring campaign effectiveness and enhancing return on investment.

SDG 8 SDG 9
06
Track 主题
Real-Time Analytics in Marketing Operations

This session addresses the implementation of real-time analytics in marketing operations. Attendees will learn how immediate data insights can drive agile marketing strategies.

SDG 9 SDG 12
07
Track 主题
Market Forecasting Techniques and Applications

This track investigates various market forecasting techniques and their practical applications in business. Researchers will present findings on how accurate forecasting can influence strategic planning.

SDG 8 SDG 9
08
Track 主题
Behavioral Analysis for Enhanced Customer Engagement

This session explores the use of behavioral analysis to improve customer engagement strategies. Participants will discuss methods for leveraging behavioral data to create personalized marketing experiences.

SDG 8 SDG 12
09
Track 主题
Data-Driven Strategies for Business Growth

This track highlights the importance of data-driven strategies in fostering business growth. Presenters will share insights on how analytics can identify growth opportunities and optimize performance.

SDG 8 SDG 9
10
Track 主题
Analytics Platforms: Tools for Marketing Success

This session focuses on the various analytics platforms available to marketers today. Discussions will cover the features and benefits of these tools in enhancing marketing effectiveness.

SDG 9 SDG 12
11
Track 主题
Challenges and Ethical Considerations in Big Data Marketing

This track addresses the challenges and ethical considerations associated with big data in marketing. Participants will engage in discussions about privacy, data security, and responsible data usage.

SDG 16 SDG 17
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