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Conference Session Tracks

会议分会主题

SESSION TRACKS OF ICOPMMT - 27

English

The International Conference on Product Marketing and Marketing Techniques (ICOPMMT - 27) features a diverse range of session tracks designed to cover key research areas, emerging trends and interdisciplinary innovations within the field of Marketing,e-commerce.

These sessions provide a platform for researchers, academicians, industry professionals and practitioners to present their work, exchange ideas and explore the advancements shaping the future of the domain.

Each track is carefully curated to encourage knowledge sharing, collaboration and meaningful discussion, and is aligned with the United Nations Sustainable Development Goals.

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中文

International Conference on Product Marketing and Marketing Techniques (ICOPMMT - 27) 设有多个分会主题，涵盖重要研究领域、前沿趋势与跨学科创新成果。

各分会主题为研究人员、学者、行业专家及实务工作者提供展示研究成果、交流学术思想、探讨领域发展的平台。

每个分会主题均经过精心设置，旨在促进知识共享、学术合作与深入研讨，并与联合国可持续发展目标（SDGs）保持一致。

提交摘要
可持续发展目标对接

SDGs ALIGNED WITH THESE TRACKS

The session tracks of International Conference on Product Marketing and Marketing Techniques (ICOPMMT - 27) support the following United Nations Sustainable Development Goals through research, collaboration and knowledge exchange.

本次会议的分会主题通过科研、合作与知识交流，支持以下联合国可持续发展目标。

SDG 2: Zero Hunger
SDG 2 – Zero Hunger
零饥饿
SDG 8: Decent Work and Economic Growth
SDG 8 – Decent Work and Economic Growth
体面工作和经济增长
SDG 9: Industry, Innovation and Infrastructure
SDG 9 – Industry, Innovation and Infrastructure
产业、创新和基础设施
SDG 12: Responsible Consumption and Production
SDG 12 – Responsible Consumption and Production
负责任消费和生产
SDG 15: Life on Land
SDG 15 – Life on Land
陆地生物
SDG 16: Peace, Justice and Strong Institutions
SDG 16 – Peace, Justice and Strong Institutions
和平、正义与强大机构
SDG 17: Partnerships for the Goals
SDG 17 – Partnerships for the Goals
促进目标实现的伙伴关系
全部分会主题

ALL SESSION TRACKS

Browse every track scheduled for this conference.
浏览本次会议的全部分会主题。

01
Track 主题
Innovative Strategies in Product Marketing

This track explores cutting-edge strategies in product marketing that leverage contemporary trends and technologies. Participants will discuss case studies and frameworks that enhance product visibility and consumer engagement.

SDG 8 SDG 9 SDG 12
02
Track 主题
E-commerce and Digital Marketing Techniques

Focusing on the intersection of e-commerce and marketing, this track examines effective digital marketing techniques that drive online sales. Topics include SEO, social media marketing, and the role of data analytics in e-commerce.

SDG 8 SDG 9 SDG 12
03
Track 主题
Data-Driven Approaches to Product Marketing

This session emphasizes the importance of data analytics in shaping product marketing strategies. Attendees will learn how to utilize consumer data to inform product development and marketing decisions.

SDG 9 SDG 12 SDG 17
04
Track 主题
Ethical Considerations in Product Marketing

This track addresses the ethical implications of product marketing practices. Discussions will revolve around responsible advertising, consumer rights, and the impact of marketing on societal values.

SDG 12 SDG 16 SDG 17
05
Track 主题
Product Quality Management in Marketing

Focusing on the relationship between product quality and marketing success, this track examines strategies for maintaining high standards in product offerings. Participants will explore quality management systems and their marketing implications.

SDG 9 SDG 12 SDG 17
06
Track 主题
Brand Management and Product Positioning

This session delves into the intricacies of brand management and its influence on product positioning in the market. Attendees will discuss strategies for building brand equity and aligning product features with consumer expectations.

SDG 9 SDG 12 SDG 17
07
Track 主题
Agricultural Product Marketing Strategies

This track focuses on the unique challenges and opportunities in marketing agricultural products. Participants will explore strategies tailored to the agricultural sector, including market access and sustainability considerations.

SDG 2 SDG 12 SDG 15
08
Track 主题
Product Classifications and Target Marketing

This session examines the role of product classifications in developing targeted marketing strategies. Discussions will include how different product categories influence consumer behavior and marketing approaches.

SDG 9 SDG 12 SDG 17
09
Track 主题
Advantages and Disadvantages of Product Marketing

This track provides a critical analysis of the benefits and drawbacks associated with various product marketing strategies. Participants will engage in discussions on how to mitigate risks while maximizing marketing effectiveness.

SDG 8 SDG 12 SDG 17
10
Track 主题
Emerging Trends in Product-Based Advertising

Focusing on the latest trends in product-based advertising, this session explores innovative advertising techniques that resonate with modern consumers. Topics include influencer marketing, experiential advertising, and interactive campaigns.

SDG 9 SDG 12 SDG 17
11
Track 主题
Integrating E-commerce into Product Marketing Strategies

This track discusses the integration of e-commerce platforms into traditional product marketing strategies. Participants will explore best practices for creating a seamless customer journey from online engagement to purchase.

SDG 8 SDG 9 SDG 12
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